Digital technology at the heart of our projects and real estate activities

New technologies and the digital boom have fundamentally changed all our careers. Nowadays, the vast majority of professions are practiced on a daily basis with the help and support of digital tools: computers, telephones, applications, software, etc...

This digital boom and its presence in our professional lives has redesigned many professions and created new jobs. Thanks to digital technology, companies' fields of service have expanded. Businesses have many tools enabling them to carry out actions in a more precise, more efficient and more relevant way with the current stakes of their sectors of activity. 

As far as real estate is concerned, the arrival of digital technology has shaken up the sector through the arrival of new players and the modification of current processes. All the real estate professions are concerned, from the construction phase to the development phase of housing.

Digital focused on clients

Numerous technological innovations have been designed and developed to improve the buying experience for future buyers. These solutions will make it possible to personalize a home before it is built, reduce construction time, make it easier to visit a home, buy it online or interact more easily with the people in your neighborhood.  

The housing proposed by developers is generally built to plan and future buyers have only a small margin of manoeuvre regarding modifications to the plan. Personalization choices are often limited to modifying the floors, the paint, and the bathroom and kitchen layout. Now, even before the construction of a real estate program is even launched, future buyers can, based on the plans of the residence, customize their home according to their needs. Thanks to the digital boom and the offers of certain start-ups, it is now possible to model one's home entirely: choose the overall surface area, the surface areas of each room, the orientation, but also have the choice of having an exterior or not.

The professions of real estate agents and developers have been greatly redesigned with digital technology. Indeed, previously, the classic pattern of selling a property was through classic real estate ads and word of mouth. Nowadays, 90% of real estate searches start on the internet. Young entrepreneurs have set up their real estate agencies online, allowing future buyers to consult real estate ads from their couch. 

Developers offer virtual apartment tours. Once again, the real estate industry relies on virtual reality in order to digitize its processes. Future buyers can, by going to a property developer's sales bubble, visit several properties available for sale, even though they are not yet marketed.  Virtual reality saves time by reducing the need to travel to the site for visits. It also helps future purchasers to project themselves into the purchase of a property as a sale of property for future completion

They can now book and buy their home from their smartphone or computer thanks to the digitalization of real estate sales. This technology, proposed by the start-up Unlatch, allows real estate developers and marketers to interact with future buyers on a dedicated platform, but also to communicate and have them electronically sign all the documents necessary for the purchase of a property. 

Digital focused on professionals

Nowadays, real estate developers can rely on the digital model of a building in order to optimize its construction. 

BIM technology allows the 3D model of the building to be superimposed, in virtual reality or mixed augmented reality, directly on the construction site. Thus, many defects are avoided and the construction can be optimized by reducing delays, but also costs.

The virtual visit of an apartment meets the needs of future buyers by allowing them to project themselves more quickly and avoiding many trips. This solution also brings many advantages for real estate professionals. Thanks to this mode of visit, real estate marketers also save a lot of time and are able to provide better support to their customers. Customer satisfaction and support are nowadays essential and expected by future buyers in their real estate purchasing process, especially when they buy in sale of property for future completion

.During the marketing phase of a property, the Unlatch digital solution also brings many benefits to real estate professionals. Indeed, the Unlatch solution integrates a real estate CRM that allows their users, real estate developers and marketers to manage their client portfolios, but also their real estate programs being marketed. Thanks to the CRM, real estate professionals can be more productive and carry out more precise commercial actions.

By offering a digitalization of real estate sales, the Unlatch platform allows for significant time saving for real estate professionals. The fact of storing all the documents of the real estate sale on a single platform and of proposing an electronic signature of them allows for gain in productivity, but also in efficiency.

Today, digital technology is at the heart of our societies, our lives and our business. Its growth, accompanied by new technologies, has changed our daily lives and redesigned many professions, including the real estate professions. Although it is reshuffling the cards in a well-established sector, the digitalisation of real estate has many advantages for professionals in the sector, as well as for future buyers.